Team of people working together and pile up their hands.



The Third Avenue Village Association is a 501(c)(6) public benefit corporation that was established to oversee and expedite the revitalization and beautification of Chula Vista’s Original neighborhood. The Association represents the property owners and businesses of Third Avenue.

The Association pledges to advocate on behalf of its members’ best interests in the areas of public safety, beautification, promotion, and economic development while preserving the unique cultural resources that exist in our neighborhood.

The Association currently has 11 Board Members that are comprised of property owners and business owners and a City of Chula Vista & County of San Diego representatives. The Board of Directors meets on the first Wednesday of every month at Chula Vista City Hall; unless otherwise posted. For more detailed information on dates and location, visit the Calendar page and if you would like to be added to the Member Newsletter, please email Beatriz Merced at

As a reminder, all Board and Committee meetings are open to the general public.


Randy Bellamy, President (Village Cremations)
Kendell Manion, Vice President (Third Avenue Alehouse)
Kathy Sparks, Past President (Mangia Italiano on 3rd)


Eric Crockett, City of Chula Vista Representative
Slade Fischer, Property Owner
Benjamin Green, Green & Green LLP
Rosa Lopez, Eazy Toyz
Joseph Raso, La Bella Pizza  
Anthony Raso, Bar Sin Nombre
Helmer Rodriguez, County of San Diego Representative


The Third Avenue Village Association’s three committees provide members the opportunity to make decisions, evaluate current programs, develop new strategies and obtain desired outcomes that benefit Third Avenue Village.

The Economic Development Committee meets the second Tuesday of the month at 8:00 a.m. at the TAVA office. The committee’s purpose is to:

  • Monitor the economic condition of Third Avenue Village
  • Strengthen existing businesses and recruit new ones
  • Identify new economic uses of existing buildings
  • Identify and develop financial incentives and capital for building rehabilitation, improvements and development

The Promotional Committee meets the third Tuesday of the month at 8:30 a.m. at the TAVA office. The committee’s purpose is to:

  • Facilitate and support member collaborations
  • Understand and support the changing market for district promotion and events as a means to attract consumers
  • Identify and promote assets and attractions that make up the district (such as Memorial Park, Streetscape, among others)
  • Assist in developing and promoting image campaigns
  • Review, recommend, and approve calendar of events

The Executive Committee is comprised of the Executive Officers of the Board of Directors and meets the fourth Tuesday of the month at 9:00 a.m. at the TAVA office.


Luanne Hulsizer – Executive Director |
Kelly Lannom – Event Manager |
Beatriz Merced – Administrative Assistant |


Mauricio Garcia
Hector Ortega
Thelmo Velazco-Gil

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